We needed some fresh talent to market a new product line we were starting. It was really at the edge of what we had been doing as a company for decades. However, we saw an opportunity, and we wanted to jump on it before others did. We took advantage of signing up for help from a reputable sales recruitment company. They had experts ready to hit the ground running. They had sales people looking for work in the exact field our new product line covers.
These recruits know the market and the demographics of the customers we wanted to attract. We started a whole new sales division to market our new product line. Our established sales teams worked the staple products we have been selling for years. This new venture was a risk because our current customers did not identify with us as selling this type of product. Our new sales recruits got us the customers we wanted making the brand an instant success.